With this one we are starting a series of posts aimed to explain how companies from different sectors and users with different profiles –which are listed in the new website section “Who is Doolphy for?” – use Doolphy. We will start talking about how Marketing Agencies (Graphic Design, Advertisement, Social Media) can Plan, Execute and Monitor their projects. To do it, we will make use of thefictitious company, Doolphy Marketing Ltd. and its team leader, Martha –they are completely made up names :-P.
The first thing that Martha has to do is to give a name to the project (SEO Strategy Q4-2011) and decide which users are going to be involved in it: James, Christine, David and Martha herself. In addition, she chooses the start and end dates, and assigns the project to its corresponding customer. All this will help her to keep the information in order, and in the future it will help the team to learn from past experiences thanks to the report generation capabilities that are available in Doolphy.